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Asking for a Friend: Should I Be Leading This Team?
Are you a wizard pretending to be a builder?
Jul 22
•
Sal Mikel
1
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Asking for a Friend: Should I Be Leading This Team?
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The Tight Correlation Between Zodiac Signs and Sales Forecasting
Yes, Zodiac-sign forecasting is more precise than your current method.
Jul 3
•
Sal Mikel
2
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The Sales Calamity
The Tight Correlation Between Zodiac Signs and Sales Forecasting
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June 2025
CRMs: The Colonoscopy of the GTM World
Deeply invasive, widely dreaded. Yet, vital.
Jun 19
•
Sal Mikel
3
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CRMs: The Colonoscopy of the GTM World
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Sales Incentives: What Do You Need—Koalas or Sharks?
More Money, More Sales. Well… maybe.
Jun 11
•
Sal Mikel
2
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Sales Incentives: What Do You Need—Koalas or Sharks?
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May 2025
The “Brand Trumps It All” Fallacy
Marketing isn’t a wand. It’s a megaphone that makes your business louder, for better or worse.
May 7
•
Sal Mikel
1
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The “Brand Trumps It All” Fallacy
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April 2025
The GTM Channel Conundrum—Which One Wins?
Online, Inside Sales, Field Sales, Distribution… which one’s your golden ticket?
Apr 30
•
Sal Mikel
1
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The GTM Channel Conundrum—Which One Wins?
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3
Is Your E-commerce Strategy Wasting 97% of Your Demand?
Standard e-commerce conversion rates hover around 3%. What happens to the 97% of the visitors that don’t convert?
Apr 23
•
Sal Mikel
1
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The Sales Calamity
Is Your E-commerce Strategy Wasting 97% of Your Demand?
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Value Pricing: Profit Lever or Death Trap?
What separates the winners from the flameouts?
Apr 16
•
Sal Mikel
1
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The Sales Calamity
Value Pricing: Profit Lever or Death Trap?
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Tariffs Are Making Bananas Magically Grow in Michigan
Could Tariffs Kill Small and Medium Businesses?
Apr 9
•
Sal Mikel
3
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The Sales Calamity
Tariffs Are Making Bananas Magically Grow in Michigan
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3
The Uselessness of the Incredibly Useful GTM Data
Is our data changing how we work? Or just how we report?
Apr 2
•
Sal Mikel
1
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The Sales Calamity
The Uselessness of the Incredibly Useful GTM Data
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March 2025
Centralized or Distributed GTM? The Strategic Tradeoff for CEOs & CROs
One Conductor or a Battle of the Bands? What’s the Best GTM Leadership Structure?
Mar 26
•
Sal Mikel
4
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The Sales Calamity
Centralized or Distributed GTM? The Strategic Tradeoff for CEOs & CROs
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The Paid Media Spiral
Can paid media be profitable? A Shakespearean Drama in 3 Acts.
Mar 19
•
Sal Mikel
2
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The Paid Media Spiral
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