Your Win-Rate Might Be Fooling You

It’s very likely that your win-rate—and a few other comforting ratios—are lying to your face.

Oct 7 • 

Sal Mikel

1

August 2025

Google Ads: The World’s Most Expensive Casino

House always wins — unless you fix your strategy, execution, and attribution.

Aug 22 • 

Sal Mikel

3

July 2025

Asking for a Friend: Should I Be Leading This Team?

Are you a wizard pretending to be a builder?

Jul 22 • 

Sal Mikel

1

The Tight Correlation Between Zodiac Signs and Sales Forecasting

Yes, Zodiac-sign forecasting is more precise than your current method.

Jul 3 • 

Sal Mikel

2

June 2025

CRMs: The Colonoscopy of the GTM World

Deeply invasive, widely dreaded. Yet, vital.

Jun 19 • 

Sal Mikel

3

Sales Incentives: What Do You Need—Koalas or Sharks?

More Money, More Sales. Well… maybe.

Jun 11 • 

Sal Mikel

2

May 2025

The “Brand Trumps It All” Fallacy

Marketing isn’t a wand. It’s a megaphone that makes your business louder, for better or worse.

May 7 • 

Sal Mikel

1

April 2025

The GTM Channel Conundrum—Which One Wins?

Online, Inside Sales, Field Sales, Distribution… which one’s your golden ticket?

Apr 30 • 

Sal Mikel

1

3

Is Your E-commerce Strategy Wasting 97% of Your Demand?

Standard e-commerce conversion rates hover around 3%. What happens to the 97% of the visitors that don’t convert?

Apr 23 • 

Sal Mikel

1

Value Pricing: Profit Lever or Death Trap?

What separates the winners from the flameouts?

Apr 16 • 

Sal Mikel

1

Tariffs Are Making Bananas Magically Grow in Michigan

Could Tariffs Kill Small and Medium Businesses?

Apr 9 • 

Sal Mikel

3

3

The Uselessness of the Incredibly Useful GTM Data

Is our data changing how we work? Or just how we report?

Apr 2 • 

Sal Mikel

1