AI Won’t Save Your Business—It’ll Just Make the Outcome Arrive Faster.

AI Can’t Rescue You From Bad Fundamentals

Mar 26 • Sal Mikel

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From EBITDA to Exit

How Your GTM Actually Moves the Needle of that EBITDA multiple.

Mar 18 • Sal Mikel

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The Colonoscopy

A Structured Approach to Pipeline Accountability Without Anesthesia.

Mar 4 • Sal Mikel

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October 2025

Your Win-Rate Might Be Fooling You

It’s very likely that your win-rate—and a few other comforting ratios—are lying to your face.

Oct 7, 2025 • Sal Mikel

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August 2025

Google Ads: The World’s Most Expensive Casino

House always wins — unless you fix your strategy, execution, and attribution.

Aug 22, 2025 • Sal Mikel

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July 2025

Asking for a Friend: Should I Be Leading This Team?

Are you a wizard pretending to be a builder?

Jul 22, 2025 • Sal Mikel

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The Tight Correlation Between Zodiac Signs and Sales Forecasting

Yes, Zodiac-sign forecasting is more precise than your current method.

Jul 3, 2025 • Sal Mikel

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June 2025

CRMs: The Colonoscopy of the GTM World

Deeply invasive, widely dreaded. Yet, vital.

Jun 19, 2025 • Sal Mikel

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Sales Incentives: What Do You Need—Koalas or Sharks?

More Money, More Sales. Well… maybe.

Jun 11, 2025 • Sal Mikel

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May 2025

The “Brand Trumps It All” Fallacy

Marketing isn’t a wand. It’s a megaphone that makes your business louder, for better or worse.

May 7, 2025 • Sal Mikel

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April 2025

The GTM Channel Conundrum—Which One Wins?

Online, Inside Sales, Field Sales, Distribution… which one’s your golden ticket?

Apr 30, 2025 • Sal Mikel

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Is Your E-commerce Strategy Wasting 97% of Your Demand?

Standard e-commerce conversion rates hover around 3%. What happens to the 97% of the visitors that don’t convert?

Apr 23, 2025 • Sal Mikel

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