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From EBITDA to Exit
How Your GTM Actually Moves the Needle of the EBITDA multiple.
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The Colonoscopy
A Structured Approach to Pipeline Accountability Without Anesthesia.
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Your Win-Rate Might Be Fooling You
It’s very likely that your win-rate—and a few other comforting ratios—are lying to your face.
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Google Ads: The World’s Most Expensive Casino
House always wins — unless you fix your strategy, execution, and attribution.
Aug 22, 2025
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Sal Mikel
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Asking for a Friend: Should I Be Leading This Team?
Are you a wizard pretending to be a builder?
Jul 22, 2025
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Sal Mikel
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The Tight Correlation Between Zodiac Signs and Sales Forecasting
Yes, Zodiac-sign forecasting is more precise than your current method.
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Sal Mikel
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CRMs: The Colonoscopy of the GTM World
Deeply invasive, widely dreaded. Yet, vital.
Jun 19, 2025
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Sal Mikel
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Sales Incentives: What Do You Need—Koalas or Sharks?
More Money, More Sales. Well… maybe.
Jun 11, 2025
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Sal Mikel
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Dissecting what breaks your go-to-market —and how to fix it.
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