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Mike LaRusso's avatar

Great points. What has worked for me is identifying the differentiator, and I'll find the channel. That's where I focus my effort. Alway gave me great prospecting leverage.

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Sal Mikel's avatar

That’s a great point. In your experience, was the differentiator different depending on the channel?

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Mike LaRusso's avatar

100%.. that’s what allows you to develop a brand new distribution channel for an existing product that’s never been thought of before.

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